I have a confession: I like cereal. And not just a little.
When I was a kid, I’d have ready-to-eat breakfast cereal in the morning and again after dinner as dessert. Raisin Bran, Corn Flakes, and Rice Krispies were in regular rotation. And if there was milk left over after finishing the cereal, I’d do what so many other cereal lovers do: add more cereal until the milk and cereal disappear together. Cereal is still on my short list of favorite foods.
I’m not alone in this. In the US, more than a quarter of children and adolescents devour ready-to-eat cereal for breakfast most days of the week. Among adults, around half eat cereal at least once or twice a week. Beloved athletes often appear on cereal boxes and a number of celebrities have proclaimed their love for the stuff, including Jerry Seinfeld and Justin Timberlake.
